CERSAIE 2011

Bologna
Progetto: Peperoncini

A spicy and ecological challenge to synthesize and represent our Italian spirit. 70,000 green chilies combined with the green of new products and embedded in a simple white structure, make the flag that represents the Italian art, culture and creativity in the world.

A simple message coming out of the box of traditional exhibit design, truly represents the original Italian creativity, through the Mediterranean culture, it offers a modern and environmentally sustainable interpretation. A strong message to power, new flavor and hope for a great Italian future.